Our Story

Our journey began over a decade ago in 2011, and since then our wedding invitations have brought joy to many families around the world. We consider our design ethos to be 'UnMinimal', an ode to the richness & complexity of intricate aesthetics intrinsic to the subcontinent. Our belief is that elegance isn't just the absence of clutter, but rather the pursuit of that true note of a maestro and building an orchestra around it. We're not afraid to say opulence is beautiful. We're unapologetic in our love for detail. We're abashedly UnMinimal. We’re Turmeric Ink.

We are experts in our field and we feel you should get to know us a little better:


Sonal Aggarwal Jolly

Founder & CEO

When Sonal first spearheaded this project called Turmeric Ink, little did she imagine that this would grow into this powerhouse in wedding invitation design that it is today. In her 15+ years of experience in the wedding industry, Sonal's tryst with making exceptional wedding invites has seen her work graced by the names of many a Bollywood celebrities, industrialists and even royalty.

Karan Jolly

Director of Operations

Karan joined the brand with a unique skill set which still eludes most of us. It's the art of 'getting things done'. He is a trained Mechanical Engineer who has made no effort to hide his love for entrepreneurship, and has wholeheartedly embraced it here at Turmeric Ink. Donning different hats when the situations call for it, Karan has a knack for multi-tasking which has only helped to serve us well by growing the brand organically since 2014.

Pavitr Rastogi

Director of Creatives

Working since his adolescent days when he was just 14 years old, Pavitr has garnered a wealth of experience in wedding related design projects. He hails from a family steeped in the rich traditions of Indian fashion and wedding wear for over a century, and has been instrumental in our success with his eye for nuance. He has been a member of Turmeric Ink since 2016 and will be invaluable in steering the creative direction of the brand in the years to come.

Vidur Gupta

Director of Animation

Vidur Gupta, the animator who has been a crucial link in bringing our designs into the digital age. His experience in the world of animation spans across 17 years of world-class projects ranging from Hollywood Features in San Francisco, Video Games in New York, TV Shows in Los Angeles and over 200 television commercials. He has joined our journey to create exquisite designs since 2019 and will ensure that our creative work always jumps off the page for you.